MMT
Management Consulting, Marketing Strategy & Web Design
Management Consulting, Marketing Strategy & Web Design
The most important innovation in the tobacco category in the past 50 years – the convertible cigarette.
Launch Lucky Strike Click&Roll across Western European Travel Retail markets.
BAT
Project management
Building awareness and understanding of the new Lucky Strike offer and the new way of smoking.
Massive in-store communication, 1-2-1 engagement
Exceptional results in terms of message impact: 75% reach* and budget savings of 25%.
*of adult travelers who smoke throughout Western Europe