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British American Tobacco

Lucky Strike Click&Roll

Insight

 The most important innovation in the tobacco category in the past 50 years – the convertible cigarette.

Launch Lucky Strike Click&Roll across Western European Travel Retail markets.

 

client

BAT

services

Project management

challenge

Building awareness and understanding of the new Lucky Strike offer and the new way of smoking.

 

ideea

Massive in-store communication, 1-2-1 engagement

 

Lucky Strike

results

Exceptional results in terms of message impact: 75% reach* and budget savings of 25%.

*of adult travelers who smoke throughout Western Europe

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