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Phillip morris international

Marlboro Adventure Team

Insight

Once upon a time, when having fun and smoking wasn’t a crime…

I had loads of fun organizing the Marlboro Adventure Team yearly event…

 

client

PMI

services

Project management

challenge

Further conveying the Marlboro Man values in an outdoor environment.

 

idea

Plan and develop unique consumer promotions, in order to increase Marlboro’s market share and awareness.

The winners were invited to the legendary Marlboro Adventure Team annual event.

results

For Marlboro, great, as usual. For me, Marlboro Adventure Team has kept a special place both in my professional history and in my soul 🙂

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