MMT
Management Consulting, Marketing Strategy & Web Design
Management Consulting, Marketing Strategy & Web Design
The Money Channel is a business information and debate television channel, aiming to provide reliable business info to its viewers.
It is supplying customers real-time business information to the highest journalistic standard, being the only business television in Romania.
The Money Channel
Brand strategy and positioning
Communication strategy & plan
Firstly, expanding The Money Channel’s target audience, and secondly, improve the audience’s perception of the channel.
New positioning: business information and debate channel that helps you to evolve professionally because it covers a wide area of markets / economic areas.
A a new hourly distribution of programs adapted to the new positioning, as well as new programs covering various areas of economic interest.
The Money Channel is not a business television in Romania: it is the business professionals’ television: the people who speak Businesh.
The tone of voice conveys objectivity, independence credibility, real-time info, professionalism, reinforcing thus the defining attributes for the category and mostly associated with The Money Channel.
The target audience to see in The Money Channel a television specifically for them, which the rest of the world does not watch, suggesting to them that The Money Channel is watched by real business professionals, “as I am / want to be”.
Integrated mage campaign – “Do you speak Businesh?”, Cultural / lifestyle event associations, The Money Channel own events, newsletters, content promotion, online and off line, station ID refresh.
Increased potential viewers by about 300%
Exceptional improvement of the value scores in terms of brand awareness and image.
Revenue from advertising space sales doubled.